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A New PETA Video Knocks Down the Wall Between Animals We Love and Animals We Eat

This holiday season, watch the story of a girl who makes a friend in a pig, only to realize that her new friend is someone else’s food.

All animals deserve to have lives free from pain and suffering, and PETA’s newest video will remind humans to think about those who end up on their plates around the holidays and every other time of the year.

This new video, made through a partnership with the animation company Mackevision, a world leader in computer-generated imagery, highlights the friendly, loyal nature of pigs and reminds families that if they wouldn’t eat their dog, they shouldn’t eat a pig.

In the video, a young girl and her pig, Lucky, do everything together. They sleep in the same bed.

They wait out rainy days inside with a good book.

They play in the backyard.

And they’re always happy to be reunited when the girl returns from school.

One day, Lucky is nowhere to be found, but when the girl looks down at her plate to see a pork cutlet, she realizes what happens to pigs in a world where many humans still eat these smart, captivating, and affectionate animals, even though they’re no different from the animals we call our “pets.”

Pigs feel happiness, love, pain, and fear, just like the dogs and cats we share our homes with. But on farms, pigs are often kept inside cages so small that they can’t even turn around. Their tails and teeth are cut, and males are castrated—all without painkillers. They spend their whole lives in dark, cramped quarters. At slaughter, they’re strung up by one leg and their throats are slit, often while they’re still conscious. If meat-industry executives did to dogs and cats what they do to pigs, they could be prosecuted for cruelty to animals.

When it comes to pain, terror, and not wanting to die, a pig is no different from a dog or a child. All animals have thoughts, feelings, and personalities, and none of them deserves to die to end up on plates so that humans can enjoy a fleeting taste of flesh.

The holiday season is all about the spirit of giving, compassion toward others, and spending time with loved ones. Don’t let tradition get in the way of giving the gift of compassion to all living beings—including pigs—this holiday, which you can do simply by choosing vegan options and keeping animal “products” off your tables.

If you’re already vegan, help us spread the message by sharing this video. And if you’re not, take the first step on your cruelty-free journey by completing the vegan pledge below!

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