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PETA Partners With H&M for New Fashion Collection ‘Co-Exist Story’

Leather made from grapes. Down made from flowers. The future of fashion is here, and it can be yours! H&M, one of the largest global retailers, has partnered with PETA to create and launch a vegan fashion collection called “Co-Exist Story.” This new, sustainable collection of fashion-forward womenswear, menswear, and kidswear is made with innovative, animal-free materials.

Fashion Meets Compassion

PETA H&M collection co-exist

Stylists, celebs, and influencers are getting an exclusive first look at the collection at H&M’s showroom in West Hollywood.

Every piece in Co-Exist Story is “PETA-Approved Vegan,” so you can be sure that these products are completely kind to animals, which means not using them for their skin, fur, hair, or anything else. The collection is a celebration of the harmonious coexistence of humans and other animals on this planet.


Excited to announce our partnership w/H&M on this 100% vegan collection celebrating humans & other animals as equal, co-existing inhabitants of Earth.

♬ original sound – .

The Co-Exist Story collection will be available at and in select stores. Local launches may vary.

Which Animal-Friendly Materials Are Featured in H&M and PETA’s Collection?

You probably love flowers and wine, but have you ever worn them? PETA is always looking for new, animal-friendly materials that are also better for the planet. That’s why we’re thrilled that our partnership with H&M features the most innovative vegan fabrics as part of the brand’s Innovation Stories initiative to find the best new fabrics for the future. These materials are as functional as they are fashionable.

FLWRDWN—Wildflowers Instead of Down Feathers

This vegan down fill is a cellulosic material created with natural wildflowers. It has a high fill power, so it’ll keep you warm and cozy. In the Co-Exist Story, it’s used in puffer shoes and jackets, padded trousers, and reversible quilted shoulder bags.

VEGEA—Wine Grape Leather, Not Animal Skin

VEGEA is™ an innovative vegan material made partly from grape skins, stalks, and seeds discarded during winemaking. The embossed vest and trousers from the Co-Exist Story collection are made from this material, so you can wear them proudly, knowing that you’re both stylish and kind to animals.

ECONYL®—Your Cozy New Knits Are Made With Fiber from Nylon Discards

ECONYL® is a regenerated nylon created from waste that would otherwise pollute the Earth, like fishing nets and fabric scraps. Not only is this material a solution on waste, it is also better when it comes to climate change. It reduces the global warming impact of nylon by up to 90% compared with the material from oil. In the Co-Exist Story collection, you can find ECONYL® material in oversize knits.

What Does H&M and PETA’s New Fashion Line ‘Co-Exist Story’ Mean for Animals?

Geese are loyal mates for life, cows are steadfast friends, and sheep are playful and affectionate—they are not jackets, shoes, or sweaters. By choosing animal-friendly materials, H&M is setting a new standard in the industry by showing that compassionate fashion is the way forward. Using innovative materials like FLWRDWN™, VEGEA™, and ECONYL® makes it easy for customers to choose compassionate options for their wardrobe and coexist with all other sentient beings on this planet.

The ‘Co-Exist Story’ and Hillside Animal Sanctuary

The Co-Exist Story was photographed at Hillside Animal Sanctuary with oversight by PETA to show how humans can respectfully coexist with other animals. This facility is the U.K.’s largest sanctuary for animals rescued from farms.

What Does H&M and PETA’s ‘Co-Exist Story’ Collection Mean for the Planet?

H&M’s Innovation Stories initiative is all about finding new fabrics that push the fashion industry towards sustainability. VEGEA™ and ECONYL® are creative examples showing that high-quality, gorgeous materials can be made with waste from other industries. FLWRDWN™ makes use of natural wildflowers. An eco-friendly future is also a vegan one, since industries that exploit animals are massive contributors to greenhouse-gas emissions and groundwater pollution. Coexisting means making sure that there’s a bright future for all animals on our planet by keeping habitats safe and managing resources responsibly.

Shop H&M’s ‘Co-Exist Story’ Collection

The collection is available at select stores in Antwerp, Barcelona, Berlin, Copenhagen, Hong Kong, London, Los Angeles, Madrid, Milan, Moscow, New York, Paris, Seoul, Shanghai, Stockholm, and Tokyo. Local launches may vary. You can also shop online at

Shop the Co-Exist Collection Now!