Think You’ll Never Go Vegan? This PETA Ad Reminds You Never to Say Never




Think you’ll never go vegan? Maybe getting better at the “horizontal tango” will change your mind.

Check out PETA’s new ad, which shows what encouraged many now-vegans to stop saying, “I’ll never go vegan,” and start saying, “I’ll never eat animals again.”

Director and Concept: Nim (Nimrod) Shapira

‘I’ll Never Go Vegan,’ They Said—Before Going Vegan

Maybe you’ll be like Ibrahim, who didn’t believe how good vegan food was until he ate Chelsea’s lunch. There are loads of meat-free fast foods, beverages, and recipes that taste like heaven and don’t contain parts of anyone’s body.

office workers

Perhaps you’re in a relationship, so you’ll go vegan for your partner—and someone will overhear that your “horizontal tango” skills have improved. Eating meat can put a damper on bedroom time by reducing blood flow to all the body’s organs, sometimes causing impotence. Well-balanced vegan eating supports a lifetime of good health and provides protection against numerous diseases, including some of the biggest killers in the U.S.: heart disease, cancer, and strokes.

a man on a subway

If you go vegan today, you won’t have to worry about taking a bite of a pus-filled cyst or eating feces. Billions of chickens killed for their flesh in the U.S. each year are crammed into filthy sheds and bred to grow such unnaturally large upper bodies that their legs often become crippled under the weight. A shocking report revealed that the federal government allows potentially deadly bacteria in chicken flesh sold for food. Other studies suggest that chicken flesh sold for food may contain bacteria like salmonella, Campylobacter, listeria, and E. coli, which are found in and spread by chicken feces.

Ready to Make a Change? Go Vegan Today!

No matter what gives you the nudge to stop saying, “I’ll never go vegan,” animals who are used for food will benefit the most from your compassionate choice. Animals are unique individuals with their own needs and wants. The idea that humans are entitled to exploit their bodies is rooted in speciesism, the misguided belief that one species is more important than another. When we see all animals as deserving of respect, we understand that we must change our personal choices in order to stop contributing to their suffering.

There are more than 13 million vegans in the U.S., and almost every one of them said they’d never go vegan—before going vegan. In addition to saving nearly 200 animals every year, each person who ditches meat, dairy, and eggs shrinks their carbon footprint and their risk of developing cancer, heart disease, diabetes, and other diseases.


Stop Saying ‘Never’ and Just Go Vegan

Take Action Now!