Fueled by PETA—and the support of our compassionate, indispensable donors—2024 has been an essential year for animal rights. We spared tens of thousands of monkeys doomed to be experimented on by working with Texas residents to prevent the construction of what would have been the largest monkey prison in the Western hemisphere. We worked with top designers to eliminate “exotic” skins, wool, and feathers from their collections. We persuaded Starbucks to stop charging extra for vegan milk. And those are just a few of our many accomplishments. Take a look:

Here are just a few of PETA’s victories for animals in 2024:

• We pushed the National Institutes of Health (NIH) to stop funding the most common types of cruel sepsis experiments on mice in favor of superior, human-relevant methods. And we won our lawsuit against NIH for attempting to censor our comments against similarly archaic science.
• Working with residents in Texas, we prevented the construction of a massive facility that would have resulted in the lifelong suffering of tens of thousands of monkeys in laboratories.
• PETA convinced the National Mango Board to stop funding the torture of animals—which involved starving, killing, and slicing open mice and rats. We also persuaded pharmaceutical giant Sanofi to ban the forced swim test, in which mice, hamsters, rats, and other small animals are dropped into beakers of water to see how long they’ll swim before giving up.
• Joining animal defenders around the globe, PETA brought our animal rights message to political conventions, movie theaters, and even the Popemobile to protest against the Catholic Church’s blessing of bullfighters. We made a big impression on fashion catwalks through protests and partnerships. For instance, we collaborated with famed designer Stella McCartney—and she was named PETA’s 2024 “Person of the Year.”
• Speaking of animal-friendly fashion, we made enormous strides in behalf of the millions of animals who are abused and killed to make clothing or other accessories: Marc Jacobs, Tory Burch, and Bulova banned “exotic” skins from their collections; Simon Miller pulled alpaca wool; H&M banned new down feathers; and Victoria’s Secret replaced more than 600,000 real feathers with faux, making its 2024 show 100% feather free.
• We joined the alliance Colombia Sin Toreo, and bullfighting was finally banned in Colombia, sparing countless animals this bloody spectacle.
• PETA’s investigators swooped in and saved American-born Thoroughbred My Elusive Dream, who had been used for racing and breeding, minutes before she would have otherwise been taken into South Korea’s largest slaughterhouse, where “retired” horses end up.
• Our complaint to state officials prompted Texas authorities to raid an unsanctioned horse track with helicopters and armored vehicles and to arrest more than a dozen people.
• There was a celebration when Miami-Dade County terminated the Miami Seaquarium’s lease after our long campaign advocating for the animals trapped and exploited there.
• Elephants won big when the Hadi Shrine Circus in Indiana agreed to stop using them in its shows.
• HBO featured PETA’s investigation and subsequent rescue of Tonka and the other chimpanzees held prisoner at the Missouri Primate Foundation in the most-watched documentary in years on Max.
• Thanks to one of our campaigns, Hallmark is no longer showing demeaning images of great apes on its greeting cards, ending harmful stereotypes and the abusive practices behind them.
• Starbucks stopped punishing people who order dairy-free beverages. PETA drove the company to stop charging extra for vegan milk!
• Viral posts from us “broke the internet” over and over. We racked up over a billion impressions on social media.
• Our youth initiatives inspired kids and their parents to take a stand against animal dissection. We developed and launched the Kind Frog to stop real frogs from being taken from nature for dissection, and we visited more than 130 schools and programs with our animatronic and virtual reality anti-vivisection experiences.
• We expanded on our “Hell on Wheels” chicken truck with a new vehicle featuring pigs—directly bringing animals’ suffering to consumers. Also, we parked our turkey truck outside the White House for the annual turkey pardon.
• PETA held a steady stream of “All Together Now!” brunch and high tea talks with engagements around the globe—from Frankfurt to Fort Lauderdale.
• Working with investigators and whistleblowers to expose atrocities against animals, we revealed that individuals at a facility that trains animals for movies denied them food and veterinary care and held them in disgusting enclosures.
• A new PETA exposé narrated by Bryan Adams was released, demanding that the Canadian Armed Forces ditch bearskin caps.
• We published never-before-seen investigative footage showing workers bashing living, breathing snakes with hammers and impaling their bodies with hooks at a tannery linked to the parent company of Gucci, leading to a class action lawsuit.
• In a continuation of PETA’s 2021 case against Envigo, a laboratory supplier that bred thousands of beagles to suffer in barren kennels, the feds prosecuted the company and a court ordered it to pay more than $35 million in penalties, including the largest fine ever in U.S. history for a federal Animal Welfare Act case.
• Whole Foods is now monkey-labor-free—thanks to PETA investigators and negotiators who worked with the chain’s coconut supplier to eliminate exploitation.
• Our historic 2021 investigation into Plainville Farms, where footage showed workers kicking and throwing “humanely raised” turkeys, led to 10 ex-employees’ cruelty-to-animals convictions, which came after Pennsylvania State Police charged 12 former Plainville Farms workers with a total of 141 counts of cruelty to animals, the largest number in any farmed-animal case in U.S. history.
• An investigation into The Veterinarians’ Blood Bank in Indiana led multiple hospitals, including the largest veterinary groups in the U.S., to cut ties with the facility. PETA’s video showed that the facility confined hundreds of dogs and cats for life in crowded pens to steal and sell their blood.
• We aided countless other animals with on-the-ground rescue teams supported by our Global Compassion Fund. PETA-supported groups saved animals in war-torn Ukraine and held spay/neuter events in India, Mexico, the Philippines, Peru, and Romania. In 2024, our programs helped sterilize more than 20,000 companion animals, deliver more than 160 doghouses for dogs kept outside, and find loving homes for more than 500 animals who could finally experience the kindness they all deserve.
• With PETA’s help, bills passed in Virginia that ban declawing cats and using cruel bullhooks on elephants!
• We persuaded major airlines to add dairy-free creamer to their flights.
• The horrible secret is out! PETA blew the lid off the American Society for the Prevention of Cruelty to Animals’ and the Humane Society of the United States’ support for cruel factory farming that’s marketed as “Animal Welfare Certified.”
• We convinced several companies to stop selling glue traps and showing breathing-impaired dog breeds in their marketing campaigns. At our request, the city of Ojai, California, banned glue traps and breeding breathing-impaired dogs.

We’re proud of these victories, but there is crucial work still to be done—and we need to have you with us.

In 2024, PETA unveiled our new slogan, “Every Animal Is Someone.” No matter their size or shape or where they are in the world, we will never stop until every single animal receives the care and respect that they all deserve.

Everything we accomplish for animals depends on the compassion and generosity of committed PETA supporters. You can help make 2025 an even more epic year for animals by making a special year-end gift today.