All angora wool—regardless of where it’s from or how it’s stolen—means a rabbit suffered and died for it.

Angora comes from rabbits who are violently restrained every few months while workers rip out their hair by hand or roughly shear it off. The process is so terrifying and painful that the animals often scream in agony, and many are left cut, bleeding, and traumatized. When they aren’t being plucked, they’re confined to tiny, filthy cages, so small they can barely move, deprived of everything natural and important to them. Some lie motionless in shock, others resort to self‑mutilation from stress, and many develop illnesses or injuries that slowly kill them. After years, those who survive this horror are eventually hung upside down and have their throats slit once they stop producing profitable hair.

Consumers worldwide have rejected this cruelty, and more than 500 major brands—including Balenciaga, Calvin Klein, H&M, Saint Laurent, Stella McCartney, and Valentino—have already banned angora, recognizing that no trend is worth the extreme suffering behind it. Any retailer still selling angora is an outlier. With animal-friendly alternatives like bamboo, TENCEL, and hemp readily available, there is zero justification for profiting from this abuse

Join PETA in telling these holdout brands that angora has no place in the fashion industry. Once you take action, another alert targeting a retailer that sells angora will appear. Each time you click “Take Action,” another company will receive a message from you.