PETA Ignites 2025: Animal-Free Science, Global Victories, and a Revolution for Animals
Driven by our unwavering mission—and the support of animal advocates like you—this year we pushed the boundaries of what’s possible for animals everywhere. For 45 years, we’ve been a force for sweeping change, and in 2025, we didn’t slow down for a second. Through bold campaigns, hard-hitting undercover investigations, and daring rescues, we proved that every animal is someone and advanced our vision of a kinder world for all animals. From landmark victories to game-changing progress, here’s just a glimpse of what we accomplished together this year. Take a look!
Here are just a few of PETA’s victories for animals in 2025:
- Continuing decades of relentless pressure, we helped prompt the National Institutes of Health to announce that it will stop issuing funding calls for animal-only studies and instead prioritize non-animal, human-relevant research; met with FDA officials who are now working to phase out certain tests on animals, and led the Centers for Disease Control and Prevention to phase out experiments on monkeys—changes that will spare millions of animals from suffering in wasteful experiments each year.
- Our scientists helped Taiwan’s FDA spare animals from useless, painful tests and persuaded the European Respiratory Society to end the use of live animals in its medical training—powerful shifts that push cruelty out of the classroom and the laboratory.
- We published never-before-seen footage captured inside the animal laboratories of Massachusetts General Hospital, where thousands of animals are subjected to cruel and deadly experiments every year.
- We persuaded national groups and major companies to pull their money from experiments on animals.
- We pushed the University of Massachusetts-Amherst to agree to shut down its marmoset laboratory.
- We compelled the NIH to pull the plug on Margaret Livingstone’s baby-monkey experiments at Harvard.
- We helped end a former primate center director’s experiments on monkeys.
- Our successful lawsuit against the University of Washington showed that we’ll never let the abuse of animals stay hidden behind laboratory doors.
- We persuaded several national coffee chains, including Dunkin, Peet’s, Dutch Bros., and Tim Horton’s, to stop incentivizing cruelty to cows by charging extra for vegan milks.
- We worked with American Airlines to start offering vegan scrambled eggs on its flights.
- We sparked a retail revolution: SHEIN slammed the door on fur, skins, and feathers; Men’s Wearhouse and other Tailored Brands ditched shoes made from alligator, ostrich, and other skins; and Zumiez is leaving mohair and cashmere to the animals they belong to.
- We pushed Airbnb and Marriott to stop selling animal tours at the Great Pyramids of Egypt, and many more companies agreed to stop promoting elephant encounters.
- Our advocacy for animals reached 2 billion people across our social media pages.
- Our Spanish-outreach division, PETA Latino, collaborated with local groups to get Mexico City to ban the torture and slaughter of bulls for bullfighting, and we helped drive Mexico’s ban on dolphin performances and the breeding of dolphins for anything other than conservation.
- We rallied support to get horse-drawn carriages out of the heat in Savannah, and compelled the Fasig-Tipton auction to finally stop forcing two-year-old horses to perform deadly speed trials.
- We helped force the closure of the Miami Seaquarium and exposed the SeaQuest aquarium chain until it went bankrupt, with hundreds of animals moved to safe homes.
- Our complaints also helped shut down roadside zoos and rescue more than 300 animals from West Coast Game Park, whose owner was arrested on over 370 charges of neglect and other crimes.
- We helped new vegans begin their journey by distributing more than 92,000 “vegan starter kit” magazines filled with recipes and helpful tips.
- After a fierce campaign on 8-year-old chimpanzee Limbani’s behalf, we helped secure his transfer to Save the Chimps, where he now roams wide spaces and finally feels the warmth of his own community.
- We launched innovative campaigns, including our eye-opening “How the Other Half Lives” exhibit and peta2’s multiple virtual reality experiences.
- We fought for our First Amendment right to receive communications from primates in NIH labs, took the American Kennel Club to court for imposing breed standards that cause lifelong suffering for dogs, and filed a lawsuit over the Maine Lobster Festival’s alleged torture and torment of lobsters.
- Our “Hell on Wheels” road tours featuring chickens, pigs, and turkeys were joined by an “I Scream” truck delivering vegan ice cream to the masses, helping folks experience firsthand how delicious compassionate eating can be.
- Our AI-powered robot Charli XC cow called out passersby for what they were wearing on the sidewalk.
- We reached more than 40,000 students in the past year with our original talking cow, Carly, and Ellie the Elephant.
- We educated festival and concert attendees across the country through our youth outreach division, peta2, and more than 16,000 students learned without cruelty thanks to our Kind Frog silicone-based dissection model.
- We exposed farms and shearing sheds in New Zealand that produce ZQ-certified wool—a sham certification standard that claims sheep in these sheds are treated “humanely.”
- We revealed the first-ever footage of goats on a dairy farm in Oregon, languishing in filth and debilitating pain due to their lack of adequate veterinary care.
- We got a dairy farm to remove misleading “humane” claims from its website.
- Our work helped lead to the former veterinarian of Envigo being indicted on 17 counts of cruelty to animals.
- Our tireless efforts resulted in USDA citations and penalties for numerous facilities, a prison sentence for the Tiger King villain behind Myrtle Beach Safari, and four years behind bars for the “Chimp Crazy” woman who exploited chimps like Tonka.
- Our campaigns spread awareness about the importance of adopting companion animals, never leaving them in hot cars, and avoiding frightening fireworks displays.
- We hosted adoption events and spay-neuter clinics around the globe, “fixing” more than 15,000 animals this year alone—even when their guardians wouldn’t have otherwise been able to afford it.
- We delivered hundreds of custom-built doghouses, worked to end the chaining of dogs left outside, and our on-call caseworkers responded to thousands of animal emergency calls at all hours of the day and night, providing crucial aid to suffering animals around the world.
- Our Global Compassion Fund brought comfort and relief to thousands more animals, from the warzones of Ukraine to Romania, India, Mexico, the Philippines, South Africa, and wherever else animals needed our help.
We’re proud of these victories, but there is crucial work still to be done—and we need to have you with us.
No matter their size or shape or where they are in the world, we will never stop until every single animal receives the care and respect that they all deserve.
Everything we accomplish for animals depends on the compassion and generosity of committed PETA supporters. You can help make 2026 an even more epic year for animals by making a special year-end gift today.